The integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium is:
A)lifestyle marketing.
B)product placement.
C)branded entertainment.
D)guerilla marketing.

Question

Quizplus · Accepted Answer

Branded entertainment refers to the practice of integrating brands into the storyline of a movie, TV show, or other forms of entertainment. It is a strategic approach in which the brand becomes a central element of the media content. Product placement, on the other hand, is just one of the tactics used in branded entertainment.

The Integration of Entertainment and Advertising by Embedding Brands into the Storyline