For moviemakers and television producers, the primary motivation behind product placement and branded entertainment is to:

Question

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The primary motivation behind product placement and branded entertainment is to generate revenue. Producers often receive payment or other benefits from the companies whose products are featured in their productions. While it can also contribute to making the show or movie more realistic and increase interest, the primary motive is financial gain. It can also create positive feelings toward the movie or show because of positive attitudes toward the brands featured, but this is not the primary motivation.

For Moviemakers and Television Producers, the Primary Motivation Behind Product