For movie makers and television producers, the primary motivation behind using product placements and branded entertainment is that it creates a positive attitude toward the movie or show and increases viewership.

Question

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The primary motivation behind using product placements and branded entertainment is to generate additional revenue and to integrate brands into content in a way that enhances the brand's visibility and consumer recall, rather than directly aiming to create a positive attitude toward the movie or show or to increase viewership.

For Movie Makers and Television Producers, the Primary Motivation Behind