
A disadvantage of product placements within online video games is ads may not be noticed by players. To combat this problem, a company called Massive developed technology:
A) that allows players to choose the ad they want to see.
B) that allows players to interact with the ad during the game.
C) that allows players to use sponsored downloads, such as a particular brand of car in a racing game.
D) to change ads in the online game in real time as individuals play or each time they play.
Correct Answer:
Verified
Q128: Advertising in online video games offers advertisers
Q129: An advantage of advertising in online video
Q130: Identify the key factors influencing the effectiveness
Q131: One specialized form of product placement is
Q132: The term advergames refers to the placement
Q134: The primary disadvantage of product placements within
Q135: Video games offer marketers a popular medium
Q136: Each of the following is a form
Q137: Advergames are:
A)video games built around a brand.
B)interactive
Q138: Advertising in online video games offers each
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