In selecting alternative media to place advertisements, the goal is to:
A)find low-cost alternatives to replace traditional advertising.
B)provide more opportunities for consumers to see an ad.
C)find ways to either cut through ad clutter or go around clutter to reach people with a message.
D)enhance traditional marketing efforts.

Question

Quizplus · Accepted Answer

The goal of selecting alternative media is to find ways to either cut through ad clutter or go around it to reach people with a message. This is because traditional advertising can often get lost in the clutter, so marketers need to be strategic in finding alternative ways to reach their target audience. While cost and increasing opportunities for consumer exposure may be factors in the decision, the primary goal is to find alternative ways to reach and engage with consumers. Enhancing traditional marketing efforts may also be a consideration, but it is not the primary goal of selecting alternative media.

In Selecting Alternative Media to Place Advertisements, the Goal Is