Funds devoted to in-store marketing is:
A)a very small percentage of the total advertising and marketing budget.
B)a significant percentage of the total advertising and marketing budget.
C)based on the expected increase in sales.
D)determined by how much retailers use the point-of-purchase displays furnished by the manufacturer.

Question

Quizplus · Accepted Answer

In-store marketing is a type of marketing that takes place at the point of sale. It is designed to influence consumers' purchasing decisions at the last possible moment. In-store marketing can include a variety of tactics, such as point-of-purchase displays, signage, and product demonstrations. Funds devoted to in-store marketing are typically a small percentage of the total advertising and marketing budget. This is because in-store marketing is just one part of a larger marketing campaign.

Funds Devoted to In-Store Marketing Is