The benefits to manufacturers for measuring the impact of point-of-purchase displays with point-of-sale data obtained from retailers include each of the following except:
A) helps manufacturers to know where to locate a POP display within a retail store.
B) allows manufacturers to measure the sales impact of different POP displays.
C) can be used to strengthen relationships with retailers.
D) provides information so manufacturers can improve POP displays.
Correct Answer:
Verified
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Q171: Manufacturers view point-of-purchase displays as a method
Q172: The best, most effective point-of-purchase displays utilize
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