A company or brand with a strong brand community displays each of the following characteristics except a:
A)rich and long tradition.
B)unique position in the marketplace.
C)positive image.
D)high market share.

Question

Quizplus · Accepted Answer

A strong brand community does not necessarily require a high market share. A strong brand community is built on a shared passion or interest in the brand, rather than just the size or power of the company. The other choices (A, B, and C) are all commonly associated with a strong brand community.

A Company or Brand with a Strong Brand Community Displays