Companies can enhance a brand community spirit in each of the following ways except:

Question

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Offering membership to individuals who have not purchased the particular brand would not enhance the brand community spirit as they do not have a connection or affiliation with the brand yet. The other options (sponsor special events and regular meetings, promote communications among members of the group, and build a strong brand reputation) are effective ways to enhance brand community spirit.

Companies Can Enhance a Brand Community Spirit in Each of the Following