A digital marketing firm tracked the movement of individuals in downtown Chicago just prior and just after a Chicago Cub's baseball game to determine movement, restaurants visited, and stores visited. This illustrates the data analytics of:
A)data mining.
B)customer clustering.
C)location data tracking.
D)geocoding.

Question

Quizplus · Accepted Answer

This scenario describes location data tracking, as it involves using technology to track the movements and actions of individuals within a specific geographic location. It does not necessarily involve data mining (analyzing large datasets), customer clustering (grouping customers based on similar characteristics), or geocoding (converting addresses into geographic coordinates).

A Digital Marketing Firm Tracked the Movement of Individuals in Downtown