Using identification IDs and passwords on a website for customers allow for each of the following customer benefits except:
A)the customer can be greeted personally, by name.
B)provides data for a customer cluster analysis.
C)the content of the web pages can be customized to fit the customer's past browsing behavior.
D)when an order is placed, the customer doesn't have to type in his/her address and credit card information.

Question

Quizplus · Accepted Answer

Identification IDs and passwords on a website for customers can provide personalization benefits such as greeting the customer by name, customizing web pages to fit past behavior, and saving time when placing orders by not having to re-enter personal information. However, they do not provide data for a customer cluster analysis, which would require additional data collection and analysis.

Using Identification IDs and Passwords on a Website for Customers