Faith received an email from Volkswagen exactly one year after she purchased her Volkswagen. The company thanked her for her purchase and encouraged her to access the company's website. This is an example of trawling.
Correct Answer:
Verified
Q67: Trawling is the process of coding data
Q68: When a customer makes a purchase over
Q69: The primary reason for building a database,
Q70: When promotional materials are only sent to
Q71: To optimize permission marketing programs, firms feature:
A)prizes
Q73: The number one reason consumers remain in
Q74: With a permission marketing program, customer permission
Q75: Consumers often ignore marketing information sent to
Q76: The process of searching a database for
Q77: A database marketing program provides the tools
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