Typical goals for frequency or loyalty programs include each of the following except:
A)build brand parity.
B)induce cross-selling to existing customers.
C)differentiate a parity brand.
D)preempt the entry of a new brand.

Question

Quizplus · Accepted Answer

The goal of frequency or loyalty programs is not to build brand parity, but rather to differentiate a brand, encourage loyalty, and potentially introduce existing customers to other products or services (cross-selling). Brand parity refers to a situation where consumers perceive little to no difference between brands in terms of quality and value, which is not a desirable outcome for loyalty programs.

Typical Goals for Frequency or Loyalty Programs Include Each of the Following