According to the Direct Marketing Association, about 60 percent of a typical direct marketing budget targets:
A)former customers who have not purchased recently.
B)prospecting for new customers.
C)retaining current customers.
D)individuals from an internal customer list.

Question

Quizplus · Accepted Answer

According to the Direct Marketing Association, about 60% of a typical direct marketing budget targets prospecting for new customers. This means that the majority of the budget is focused on acquiring new customers rather than retaining current ones or targeting former customers who have not made a recent purchase. While internal customer lists may be used for prospecting, the primary focus is on finding new customers.

According to the Direct Marketing Association, About 60 Percent of a Typical