The stimulus-response sales approach:
A)strives to discover a customer's needs during the first part of the sales call and then provide solutions to those needs.
B)requires the two organizations to develop a common mission.
C)requires employees from the selling organization to analyze the buyer's business.
D)uses specific statements to elicit specific responses from customers.

Question

Quizplus · Accepted Answer

The stimulus-response sales approach uses specific statements to elicit specific responses from customers, such as presenting a product feature and then asking if the customer would like to know more. This approach is often used in telemarketing or door-to-door sales situations.

The Stimulus-Response Sales Approach