Which of the following consumer promotions is the best method for encouraging consumers to try a new product?

Question

Quizplus · Accepted Answer

Sampling is the best method for encouraging consumers to try a new product as it allows them to experience the product firsthand without any financial commitment. Through sampling, consumers can taste, touch, or see a product before making a purchase decision, which increases the likelihood of them trying and subsequently buying the product. Coupons, premiums, and contests or sweepstakes may also be effective promotions, but they are not as targeted towards encouraging trial as sampling.

Which of the Following Consumer Promotions Is the Best Method