One method of maintaining brand loyalty and reducing brand switching at a minimal cost is to use:
A) coupons.
B) bonus packs.
C) contests and sweepstakes.
D) sampling.
Correct Answer:
Verified
Q51: The key to a successful sampling program
Q52: Each of the following is a reason
Q53: A coupon is a price reduction offer
Q54: In recent years, marketers have increased the
Q55: The primary company advantage of internet sampling
Q57: Adding an extra bar of soap to
Q58: A price-off program:
A)is effective for individuals that
Q59: When two products from the same company
Q60: With a bonus pack, a _ percent
Q61: A free toy placed inside a package
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