When two products from different companies are promoted together within one consumer promotion, it is a(n):

Name: When two products from different companies are promoted together within one consumer promotion, it is a(n):
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When two products from different companies are promoted together within one consumer promotion, it is called an intercompany tie-in. This strategy is often used to combine the customer bases of both companies and increase sales for both parties involved.

When Two Products from Different Companies Are Promoted Together Within