A consumer is typically required to make a purchase when entering a sweepstakes.
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Q71: A coupon for peanut butter on a
Q72: In a contest or sweepstakes, intrinsic value
Q73: Premiums are prizes or gifts consumers receive
Q74: A cross-ruffing coupon is placing a coupon
Q75: Premiums are normally much more successful than
Q77: A scanner-delivered coupon is sent out by
Q78: Bounce-back coupons tend to encourage trial purchases
Q79: When a company offers a premium, consumers
Q80: A scanner-delivered coupon is often given for
Q81: Refunds and rebates suffer the disadvantages of
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