It is not important for a public relations firm to understand a company's integrated marketing campaign theme, because a public relations firm primarily deals with non-customer stakeholders.

Question

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A public relations firm needs to understand a company's integrated marketing campaign theme in order to develop consistent messaging and ensure that all communication with stakeholders aligns with the campaign's goals and objectives. This includes messaging to both customer and non-customer stakeholders.

It Is Not Important for a Public Relations Firm to Understand