PepsiCo reacted to negative claims about hypodermic needles being found in its products with photographs and videos of the production processing showing such an event could not occur in the company's factories is an example of which approach?
A)Impression management
B)Crisis management
C)Enhancement
D)An apology strategy

Question

Quizplus · Accepted Answer

This is an example of crisis management, a strategy aimed at preventing or reducing the negative impact of a crisis on a company's reputation and operations. By providing evidence that disproves the negative claims, PepsiCo tried to regain control of the message and reassure consumers that their products are safe. Impression management, enhancement, and apology strategies may be part of crisis management, but they do not capture the full scope of this approach.

PepsiCo Reacted to Negative Claims About Hypodermic Needles Being Found