When dealing with a negative situation, if company leaders try to convince the public the firm is not responsible and the predicament could not have been foreseen, the company is using an excuse as a form of impression management.

Question

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Using an excuse to deflect responsibility is a common tactic in impression management, where a company tries to manage the perception of the public to protect its reputation. By doing so, company leaders hope to shift blame away from their organization and mitigate any negative fallout from the situation.

When Dealing with a Negative Situation, If Company Leaders Try