In choosing a sponsorship, it is important for a marketing team to:
A)choose local groups or individuals to sponsor.
B)match the audience profile with the company's target market.
C)develop a method of assessment prior to engaging in the sponsorship program.
D)choose an individual or group that is well known to maximize the sponsorship impact.

Question

Quizplus · Accepted Answer

Matching the audience profile with the company's target market ensures that the sponsorship will reach the intended audience, increase brand recognition, and potentially lead to increased sales. Choosing local groups or well-known individuals may not necessarily align with the company's target market, and developing a method of assessment may come at a later stage after a potential sponsorship has been identified.

In Choosing a Sponsorship, It Is Important for a Marketing