Assessment of a sponsorship is not usually performed because of the challenge of finding meaningful measures.

Question

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Assessment of a sponsorship is usually performed, but it can be challenging to find meaningful measures. There are various methods to evaluate the effectiveness of sponsorships, such as brand awareness, brand image, and return on investment. However, it may require careful planning and data analysis to determine the appropriate metrics for assessing a sponsorship.

Assessment of a Sponsorship Is Not Usually Performed Because of the Challenge