The Federal Trade Commission, National Advertising Division, and the courts would consider the word "better" used in an advertisement to be:
A) deceptive and misleading advertising.
B) puffery.
C) puffery, but it also implies a comparison, which, if challenged, may require substantiation.
D) a violation of the Federal Trade Commission Act.
Correct Answer:
Verified
Q17: The law states that advertising to children
Q18: The Federal Trade Commission monitors advertising on
Q19: The federal agency that presides over marketing
Q20: When the FTC Act was passed in
Q21: Puffery is:
A)a deliberate attempt to mislead and
Q23: Terms normally associated with puffery include "best,"
Q24: Although the word "better" is normally accepted
Q25: Identify the five major federal government agencies
Q26: The Wheeler-Lea Amendment (1938)of the Federal Trade
Q27: Of the following taglines or slogans, which
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents