To substantiate an advertising claim, the statement must reflect the typical experience that a customer would expect to encounter from using a good or service, unless the advertisement clearly and prominently states otherwise.

Question

Quizplus · Accepted Answer

This is a requirement outlined by the Federal Trade Commission (FTC) in the United States to prevent deceptive advertising practices. Advertisements should accurately represent what a customer can expect from a product or service, and any exceptions or limitations should be clearly disclosed.

To Substantiate an Advertising Claim, the Statement Must Reflect the Typical