Which industry agency monitors all forms of advertising directed toward children?

Question

Quizplus · Accepted Answer

The Children's Advertising Review Unit (CARU) is the industry agency that monitors all forms of advertising directed toward children. The National Advertising Division (NAD) and Council of Better Business Bureau (BBB) also work to maintain truth and accuracy in advertising, but they do not specifically focus on advertising directed toward children. The Federal Trade Commission (FTC) does have some regulatory authority over advertising directed toward children, but CARU is the primary industry agency responsible for monitoring and enforcing compliance with guidelines for advertising to children.

Which Industry Agency Monitors All Forms of Advertising Directed Toward