If a complaint concerning false or misleading advertising is referred to the Better Business Bureau, the complaint would first be heard by the National Advertising Review Board (NARB).

Question

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The Better Business Bureau (BBB) first attempts to resolve complaints directly through its own complaint resolution process. The National Advertising Review Board (NARB) is an appellate body for advertising disputes and would only hear cases if the initial BBB process does not resolve the issue or if a party appeals the BBB's decision.

If a Complaint Concerning False or Misleading Advertising Is Referred