A brand's attempt to associate itself with a team or event without buying the official rights to do so is:

Name: A brand's attempt to associate itself with a team or event without buying the official rights to do so is:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Ambush marketing is a strategy used by brands to associate themselves with a team or event without actually buying the official rights to do so. It is a way of getting noticed without spending the money required to become an official sponsor.

A Brand's Attempt to Associate Itself with a Team or Event