The impact of the following marketing programs can be measured using redemption rates except:
A)point-of-purchase displays.
B)coupons.
C)sweepstakes.
D)direct-mail letters.

Question

Quizplus · Accepted Answer

Redemption rates typically measure the effectiveness of marketing programs that involve a direct response or action from the consumer, such as redeeming a coupon or participating in a sweepstakes. Point-of-purchase displays, however, are designed to influence buying decisions at the moment of purchase rather than through a redeemable offer, making their impact less directly measurable by redemption rates.

The Impact of the Following Marketing Programs Can Be Measured