From the company's perspective, a quality brand image enhances the introduction of a new product because:
A)the company can charge a lower price for the new product.
B)a new distribution channel can be established.
C)customers normally transfer their trust in and beliefs about the corporation to a new product.
D)the competition does not know how to respond.

Question

Quizplus · Accepted Answer

When a company has a strong brand image, customers tend to transfer their trust in and beliefs about the corporation to a new product. This helps to create a positive perception of the new product and increases the chances of a successful introduction. customers are more likely to try new products from a brand they trust, and a positive experience with the new product can further enhance the brand image.

From the Company's Perspective, a Quality Brand Image Enhances the Introduction