Nike selling a line of clothing to go along with its main product (shoes)is an example of a:
A)flanker brand.
B)brand extension.
C)cooperative brand.
D)complementary brand.

Question

Quizplus · Accepted Answer

Nike selling a line of clothing is an example of brand extension, which involves using an existing brand name to enter a new product category. In this case, Nike is leveraging its strong brand recognition in the shoe market to expand into the clothing market, with the clothing serving as an extension of the Nike brand. The other options (A, C, and D) do not accurately describe this scenario.

Nike Selling a Line of Clothing to Go Along with Its