When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. This is an example of:

Question

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The management team's decision to remodel Holiday Inn properties and terminate contracts with non-compliant proprietors suggests that they were interested in rejuvenating the brand's image, rather than reinforcing or developing a completely new image. While the changes made may have resulted in a somewhat different image for the brand, the focus was on revitalizing the Holiday Inn brand and bringing it up-to-date, rather than changing it completely.

When Business Travelers Began to View Holiday Inn as Outdated