When brand equity is measured using a comparison of a branded product to the same product without a brand name, such as a private label, the method is:
A)financial value.
B)market value.
C)revenue premium.
D)consumer value.

Question

Quizplus · Accepted Answer

The method described in the question is called revenue premium, which measures the difference in price between a branded product and an unbranded or private-label product. This difference in price represents the premium that consumers are willing to pay for the brand, which in turn reflects the brand equity. Revenue premium is a commonly used method to quantify brand equity, especially for consumer goods and retail products. Financial value and market value are related but different concepts that focus on the overall value of a brand in terms of assets, revenues, and market share. Consumer value is more subjective and relates to the perceived benefits and satisfaction that consumers derive from a brand.

When Brand Equity Is Measured Using a Comparison of a Branded