Brand equity is not as important in business-to-business markets because pricing is typically the primary decision variable.

Name: Brand equity is not as important in business-to-business markets because pricing is typically the primary decision variable.
Brand: Quizplus
Rating: 4.9 (59 reviews)

Question

Quizplus · Accepted Answer

Brand equity is still important in B2B markets, as it can affect customer loyalty, perceived quality, and overall reputation. While pricing is an important factor, it is not the only decision variable in B2B purchasing decisions.

Brand Equity Is Not as Important in Business-To-Business Markets Because