Private brands, also known as store brands, are proprietary brands marketed by an organization and typically distributed exclusively within the organization's outlets. They are not typically sold in the same category as existing brands or created through joint ventures. While private brands may use established brand names, this is not the defining characteristic of the category.

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Private Brands Are

Question 172

Multiple Choice

Private brands are:

A) new brands sold in the same category.
B) the joint venture of two or more brands in a new good or service.
C) the use of established brand names on goods and services not related to the company's core brand.
D) proprietary brands marketed by an organization and normally distributed exclusively within the organization's outlets.

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