Marketing surveys have revealed that less than 10 percent of purchases are planned prior to reaching a store, which increases the importance of in-store displays.

Question

Quizplus · Accepted Answer

Marketing surveys actually show that a significant portion of purchases are planned before reaching the store, though impulse buys do occur, the percentage of unplanned purchases is not as low as less than 10 percent. In-store displays do play a crucial role in influencing purchasing decisions, but the statement about the percentage of planned purchases is inaccurate.

Marketing Surveys Have Revealed That Less Than 10 Percent of Purchases