Derek eliminated New Balance shoes because he doesn't know anything about them. Derek used which type of evaluation process to make this decision?
A)Evoked set method
B)Multiattribute
C)Affect referral
D)Attitude formation

Question

Quizplus · Accepted Answer

The evoked set method involves considering only a subset of brands or products that a consumer is aware of or familiar with when making a purchase decision. By eliminating New Balance shoes because he doesn't know anything about them, Derek is essentially filtering his choices to include only those brands he is familiar with, which aligns with the concept of an evoked set.

Derek Eliminated New Balance Shoes Because He Doesn't Know Anything