The group of people who make a business-to-business purchasing decision on behalf of a company is called the:

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The term used to describe the group of individuals who make a business-to-business purchasing decision on behalf of a company is "buying center." This group typically includes a variety of individuals with different roles and responsibilities, such as deciders, influencers, buyers, and gatekeepers. Institutional buyers may be a part of the buying center, but the term "buying center" more accurately reflects the collaborative nature of the decision-making process. The marketing team is responsible for creating and implementing marketing strategies, but they are not typically involved in the day-to-day purchasing decisions of a company.

The Group of People Who Make a Business-To-Business Purchasing Decision