Individuals who are extroverted tend to become less involved in the business-to-business buying process than introverts.

Question

Quizplus · Accepted Answer

This statement is false. Extroverted individuals tend to be more involved in the business-to-business buying process. They are more likely to engage in networking, socializing, and building relationships with suppliers and customers, which can be beneficial in the B2B buying process. Introverts, on the other hand, may prefer to research and analyze information independently before making a purchase decision. However, it is important to note that personality traits do not necessarily determine a person's level of involvement in the B2B buying process, as there are many other factors that can influence this.

Individuals Who Are Extroverted Tend to Become Less Involved in the Business-To-Business