The three primary approaches used in communications research include:
A)consumer-oriented, business-to-business research and market-based research.
B)product-specific research, consumer-oriented research and target-market research.
C)competitive analysis, industry research and consumer research.
D)consumer-specific research, brand equity research and business-specific research.

Question

Quizplus · Accepted Answer

The three primary approaches used in communications research are product-specific research, such as studies on product design, packaging, and branding; consumer-oriented research, which examines the attitudes, behaviors, needs, and preferences of consumers; and target-market research, which analyzes the characteristics, habits, and preferences of specific market segments. The other answer choices do not accurately describe the main approaches used in communications research.

The Three Primary Approaches Used in Communications Research Include