Advertising researchers want to understand reasons individuals select specific fashion trends. Which approach would be the best consumer-oriented research method to use?

Question

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A psychological approach would be the best consumer-oriented research method to use because it would focus on the individual's perception, attitudes, beliefs, and motivations behind choosing specific fashion trends. This method would explore factors such as self-image, personality, culture, and social influence, which play a crucial role in fashion choices. Product-specific research would only focus on the attributes of the product, while sociological and anthropological methods would be too broad and less focused on individual behavior.

Advertising Researchers Want to Understand Reasons Individuals Select Specific Fashion