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When the Edgewater Beach & Golf Resort Developed a Marketing

Question 114

Multiple Choice
When the Edgewater Beach & Golf Resort developed a marketing campaign aimed to attract business customers, institutions, and organizations that needed a location to hold 2- to 4-day conferences, the type of segmentation approach being used was:

When the Edgewater Beach & Golf Resort developed a marketing campaign aimed to attract business customers, institutions, and organizations that needed a location to hold 2- to 4-day conferences, the type of segmentation approach being used was:


A) demographics.
B) product usage.
C) type of business.
D) customer value.

Correct Answer:

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