One criticism of the hierarchy of effects model is that when making purchases, consumers and businesses do not always follow the six steps in a sequential order.

Question

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While the hierarchy of effects model provides a framework for understanding how consumers and businesses make purchasing decisions, it is not always the case that they follow the six steps in a sequential order. Consumers and businesses may skip steps or revisit steps multiple times before making a purchase.

One Criticism of the Hierarchy of Effects Model Is That