Many marketing managers assume which type of relationship is present between expenditures on advertising communications and subsequent sales revenues?
A)A direct relationship
B)An indirect relationship
C)An inverted U-shaped relationship
D)An inverse relationship

Question

Quizplus · Accepted Answer

Many marketing managers assume that there is a direct relationship between expenditures on advertising communications and subsequent sales revenues. This means that they believe that spending more on advertising will result in higher sales revenues. However, this assumption may not always hold true, as other factors such as product quality, competition, and external economic factors can also have an impact on sales revenues.

Many Marketing Managers Assume Which Type of Relationship Is Present