A marginal analysis is used to portray how returns on additional advertising expenditures are related to incremental increases in sales.

Question

Quizplus · Accepted Answer

Marginal analysis specifically compares the additional cost or benefit of an extra unit of an activity, such as advertising, to the expected change in revenue or sales. Therefore, it is used to show how returns on additional advertising expenditures are related to incremental increases in sales.

A Marginal Analysis Is Used to Portray How Returns on Additional