A media service company:
A)negotiates contract rates between the agency and the client.
B)negotiates pay rates for creatives and advertising performers.
C)negotiates and purchases media packages.
D)handles direct marketing efforts.

Question

Quizplus · Accepted Answer

A media service company negotiates and purchases media packages. This involves identifying the best media platforms for advertising the client's products/services, negotiating rates for ad space/time, and buying the media package on behalf of the client.

A Media Service Company