If a company received negative press, the marketing department may hire a:

Question

Quizplus · Accepted Answer

If a company receives negative press, a public relations firm would be the best choice to handle the situation. They specialize in managing a company's reputation and creating positive associations with the brand, which can help counteract any negative press. A boutique specialty agency or direct-marketing agency would not be equipped to handle a crisis situation, and a media service company may only be focused on getting the story out without concern for the company's reputation.

If a Company Received Negative Press, the Marketing Department May