If a company's media budget numbers are 85-10-5 and uses an external ad agency, this means the company:

Question

Quizplus · Accepted Answer

The media budget numbers 85-10-5 suggest that the company is allocating 85% of its budget to media buys, 10% to creative work, and 5% to the ad agency's commission. Since the company is using an external ad agency, it indicates that they have chosen to outsource their creative work to a professional agency rather than performing it in-house. Therefore, choice B is the best answer as it suggests that the company should continue using the external ad agency for their creative work.

If a Company's Media Budget Numbers Are 85-10-5 and Uses