
In terms of money spent on developing an advertising campaign, a company should spend at least what percent of the money on buying media time or space?
A) 25
B) 40
C) 50
D) 75
Correct Answer:
Verified
Q107: An in-house advertising department is likely to
Q108: One of the advantages of an external
Q109: The 75-15-10 rule suggest that 15 represents
Q110: The 75-15-10 rule suggests that 10 percent
Q111: The 75-15-10 rule suggests that 75 percent
Q113: Media buys are normally made by the:
A)creative.
B)account
Q114: In the 75-15-10 rule, the 10 represents
Q115: A media service company negotiates and purchases
Q116: Crowdsourcing is the process of:
A)outsourcing the creative
Q117: Part of the reasoning for using an
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